The Amazon Marketplace gets 2.44 billion visitors per day. Having your listing taken off the search result page for even a day can therefore make you miss out on these millions of opportunities of being found. The loss would be substantial for your business goals, hurting your sales, profits, and brand value in the long run. Therefore it is highly vital for both your short and long term goals that you be persistent with your listings by ensuring timely inventory stocking before it runs out of stock.
In this blog, we will try to understand the reasons for inactive-out of stock inventory and explore how we can prevent them in time for a smooth operation. But, before that, it’s imperative we understand the different types of inactive-out of stock inventory and understand their nature for effective actions.
Broadly there are three types of Inactive listings that you must be aware of as an Amazon seller. Although their idleness results from diverse reasons, Amazon tends to mark all of them under the same ‘In-active’ stock tag. Here’s a closer look at each:
Well, primarily, your whole Amazon business. But, elaborately, the following.
Summing the above points, inactive stock can really have a big impact on your business, leading it to a pathway of doom. Thus, in order to combat such damage from taking place, it is always essential to identify the reasons for your inactive stock and tackle them efficiently beforehand.
While there could be several reasons that lead to inactive stock, here are some key factors that you can look for-
Having an inactive inventory harms your sales and brand. You should be quick on your toes the minute you encounter an inactive listing. You must revive your listing as soon as possible to minimize your loss. It will be quite simple once you know the reason behind its occurrence. Here’s a quick, simple step guide to help you fix your inventory problems and protect yourself against impending losses.
Although reviving your listings is a simple process, the loss that it has on your business is quite immense. Prevention is better than cure, and for this problem, it is rather easy. Here are a few tips and tricks on inventory management for you to ensure that your inventory doesn’t go inactive on Amazon.
To sum it all, inactive listings could be a chaos for your business on Amazon. It can harm sales, visibility, and even your brand reputation in the long run. You must be diligent about handling your inventory and ensuring that Amazon has your products stocked. Leverage sales forecast data and use it in alignment with your promotional strategies so that you don’t deflect from your goals, wasting time and hurting sales and profits.
