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Complete Guide on Magento 2 for Your eCommerce Website Development

Online store builders and self-serve CMS platforms have blessed website owners for decades, and helped them create and manage their sites from scratch without needing any extensive technical help. Although self-serve CMS platforms such as Shopify, Wix, BigCommerce are popular, they do limit growth and functionality for eCommerce business to a large extent. However, in our experience, when developing a comprehensive and full-fledged shopping cart solution to cater from small scale to large scale needs, Magento 2 should definitely be your first choice.

Not just us, but some of the leading research firms in this space have also established this fact. In a market flooded with DIY, drag-and-drop platforms to help you build eCommerce websites, Magento 2 stands out with its sheer power, flexibility, and scalability. Let’s have a look at some statistics:

  • Magento powers 70 of the top 500 companies on the Top 500 B2C eCommerce list, and 12% of all eCommerce sites in the world. 
  • As per Gartner’s 2020 Report, Magento has emerged as the leader among various digital commerce platforms available today. 
  • Forrester Wave’s Q2 2020 Report has identified Magento as the leading B2C Commerce Suite out of 10 such solutions, both in terms of market presence and current offering.

Magento empowers the end-users, business users and also the developers, providing the best results to keep all parties engaged and satisfied. With its globally diversified operations and use of Adobe’s ecosystem of capabilities, it is the go-to option for a majority of mid-size businesses across an array of industries. In this blog, we will talk about the striking reasons that make Magento 2 the right choice for your eCommerce website: 

From the perspective of end-users

Any tool should be created keeping in mind the target audience problem and should solve the audience’s problem. The same applies to eCommerce platforms; it delivers the expected outcome as long as it is fulfilling the shopper’s needs. Gladly, the eCommerce website built using Magento 2 promises to delight shoppers with its advanced features. Here’s how: 

1. Streamlined checkout and billing

Magento 2 streamlines the checkout process your customers have to go through to place their order on your website. There is also the option of getting  most of the checkout details auto-filled using historical data. This saves your user a lot of time and effort and makes them want to come for more. Some of the features that aid this include:

  • Options of Guest Checkout, Social Login, OTP Login for quicker checkout
  • Automatic saving of previously used addressed in the address book
  • One-click order functionality to complete the checkout process in less than 10 seconds
  • Options to select default shipping and payment options, based on transaction history
  • Auto fill option for address by integrating with APis such as Google Maps, and much more!

2. Improved personalization

Magento 2 has advanced options to track shopper preferences, behaviour and browsing habits to make meaningful predictions. Using these predictions, you get the power to provide a high degree of personalized experience i.e. personalized features to the shopper on the eCommerce website. Magento 2 inbuilt capability to provide your users with highly personalized content, products, services and marketing initiatives. This is very beneficial to increase the website engagement of the shoppers thereby improving the possibility of online conversion, leading to a higher ROI for you. Forrester Wave’s Report has rated Magento 5.0 out of 5.0 on the parameter of personalization, with no other platform getting even close to this rating.

3. Advanced querying and searching

Most shoppers that browse online are tech-savvy and extensively use the search functionality to find the right products and services. As a result, it is important to have a strong search algorithm implemented on the eCommerce website that can deliver more relevant search results. With an inbuilt search in Magento 2, the uploaded products or services will be easily searchable to the shoppers on the eCommerce website, improving the possibility of online conversion.. 

4. Focus on Differentiated Customer Experiences 

Magento shines as a solution because of its ability to provide unique and hard-to-find functionalities, such as subscription billing. It is the best solution especially for brand-centric companies with rapidly evolving business models whose main focus is on differentiating the customer experience. As per Forrester Wave’s Report on B2C Commerce Suites, Adobe is actively trying to combine its renowned creativity tools with Magento so as to create a unique benefit for digital end users. 

From the perspective of business users/ merchants

For any eCommerce development suite to be useful, it should help ease the workload of business users like you who would ultimately be working most frequently with the software; and, Magento does that really well. Below are the significant benefits of Magento 2 availed by business users: 

1. Endless customization

Magento 2 gives you the flexibility to manage customizations quickly. Apart from the capability to modify the core code, customize pre-existing templates, or build new templates as per the requirement of your eCommerce business; Magento 2 has taken customization one step further. It allows customization of customer interactions based on business needs and industry practices. For instance, for one of our clients, we created custom modules to integrate Amazon Pay checkout, implemented complex shipping method algorithms such as On-Account and LTL, and also incorporated dynamic payment options on their eCommerce website.

While working with Magento 2 on an eCommerce platform, there is a lot of scope for experimentation, as you get the flexibility to change elements without worrying about the website performance. You also have the ability to couple different front-end frameworks such as ReactJS, Angular, etc.

2. Scalability and Speed

With Magento 2, quick changes and fixes can be made to the front-end without making those changes to the back-end. This feature provides the flexibility to test and deploy new features and models quickly and efficiently. This automatically translates to a faster time to market for your eCommerce business. Moreover, Magento 2 boasts of being one of the most effective cloud commerce platforms for cost-sensitive businesses. All of these factors make Magento the most preferred choice for building high performance and future-proof websites. In fact, merchants using Magento grow 3 times faster on average.

3. Unmatched Flexibility

Whether you are looking for a custom B2B, B2C or marketplace eCommerce solution, Magento 2 provides the flexibility and the functionalities required to launch the webstore quickly. For maximum flexibility, you require an eCommerce platform that native functionality for both wholesale and retail business models. Running two separate eCommerce systems will be both expensive and time consuming.

Also, contrary to other platforms, Magento 2 provides you the ability to turn a particular module on or off, as per your operational needs. You will be spoilt for choice of a large variety of pre-built Magento themes that you can select and get started with your eCommerce website quickly. Two important modules i.e.user-generated content, and Ratings and Reviews are default features of Magento 2. 

4. Multilingual and multi-currency support 


In Magento 2, you can create multiple store views in the language(s) of your choice. It offers a strong multi-currency support especially beneficial, if you aim to deliver your products and services beyond your borders i.e. cater to online orders received from overseas. It is easy to configure Magento 2 to accept payments in multiple currencies. Clearly, Magento 2 will provide a significant advantage to you to expand your online business at an international scale.

5. SEO, responsiveness, and other optimization abilities 

Whether you are looking for SEO, responsive design or SMO abilities – Magento 2 has got your back. Using drag-and-drop merchandising, you can optimize your eCommerce website and host your products on Magento 2. eCommerce sites are compatible on a wide range of browsers, devices, operating systems thereby allowing shoppers to switch between devices easily and still get a similar online shopping experience. WIth its responsiveness feature, the Magento is able to deliver a seamless design across a wide range of screen sizes, this is particularly important in an era where the use of mobile has exceeded the use of desktops and laptops across the world.

6. Third-party integration support

Another very important feature that merchants should look for in an eCommerce solution is integrations with third party systems. As a merchant, you must ask yourself two questions:

  • Can the integrated solution be executed within common tooling?
  • Are the changes applied in real time or do they require manual refreshes to take effect?

Magento 2 seamlessly integrates with different native and third-party plugins. Many of the plugins are already available in the Magento 2 market. However, if you find any plugins missing, you can create your plugin from scratch and integrate it into your storefront to add more features. For example: for one of our clients here at Growisto, we integrated social media checkout for Facebook & Instagram on their website’s checkout page.

This seamless integration will help you and your developers too in saving a lot of time, effort and money and facilitate better eCommerce sites. Moreover, with Magento Marketplace, you can manage all the business functions of your eCommerce store such as shipping, taxation, multiple payment options, warehousing, etc. This is possible because Magento delivers APIs for easy integrations with third party applications such as payment processors, ERPs, CRMs, WMS, etc. As a Commerce Management Tool too, Magento 2 ranks highest among the various eCommerce suites such as BigCommerce, SAP, Oracle, Episerver, etc.

To summarise, Magento 2 provides a lot more control to the business users and personalization to the online shoppers. With a large variety of plugins, extensions, native features and themes, Magento 2 helps you build the best in class eCommerce websites tailored to suit your business quicker. Whether your business model is B2B or B2C, Magento’s impressive range of features and its ability to handle unlimited customizations to fit business needs makes Magento 2 a great choice for eCommerce website development.

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