For any eCommerce development suite to be useful, it should help ease the workload of business users like you who would ultimately be working most frequently with the software; and, Magento does that really well. Below are the significant benefits of Magento 2 availed by business users:
1. Endless customization
Magento 2 gives you the flexibility to manage customizations quickly. Apart from the capability to modify the core code, customize pre-existing templates, or build new templates as per the requirement of your eCommerce business; Magento 2 has taken customization one step further. It allows customization of customer interactions based on business needs and industry practices. For instance, for one of our clients, we created custom modules to integrate Amazon Pay checkout, implemented complex shipping method algorithms such as On-Account and LTL, and also incorporated dynamic payment options on their eCommerce website.
While working with Magento 2 on an eCommerce platform, there is a lot of scope for experimentation, as you get the flexibility to change elements without worrying about the website performance. You also have the ability to couple different front-end frameworks such as ReactJS, Angular, etc.
2. Scalability and Speed
With Magento 2, quick changes and fixes can be made to the front-end without making those changes to the back-end. This feature provides the flexibility to test and deploy new features and models quickly and efficiently. This automatically translates to a faster time to market for your eCommerce business. Moreover, Magento 2 boasts of being one of the most effective cloud commerce platforms for cost-sensitive businesses. All of these factors make Magento the most preferred choice for building high performance and future-proof websites. In fact, merchants using Magento grow 3 times faster on average.
3. Unmatched Flexibility
Whether you are looking for a custom B2B, B2C or marketplace eCommerce solution, Magento 2 provides the flexibility and the functionalities required to launch the webstore quickly. For maximum flexibility, you require an eCommerce platform that native functionality for both wholesale and retail business models. Running two separate eCommerce systems will be both expensive and time consuming.
Also, contrary to other platforms, Magento 2 provides you the ability to turn a particular module on or off, as per your operational needs. You will be spoilt for choice of a large variety of pre-built Magento themes that you can select and get started with your eCommerce website quickly. Two important modules i.e.user-generated content, and Ratings and Reviews are default features of Magento 2.
4. Multilingual and multi-currency support
In Magento 2, you can create multiple store views in the language(s) of your choice. It offers a strong multi-currency support especially beneficial, if you aim to deliver your products and services beyond your borders i.e. cater to online orders received from overseas. It is easy to configure Magento 2 to accept payments in multiple currencies. Clearly, Magento 2 will provide a significant advantage to you to expand your online business at an international scale.
5. SEO, responsiveness, and other optimization abilities
Whether you are looking for SEO, responsive design or SMO abilities – Magento 2 has got your back. Using drag-and-drop merchandising, you can optimize your eCommerce website and host your products on Magento 2. eCommerce sites are compatible on a wide range of browsers, devices, operating systems thereby allowing shoppers to switch between devices easily and still get a similar online shopping experience. WIth its responsiveness feature, the Magento is able to deliver a seamless design across a wide range of screen sizes, this is particularly important in an era where the use of mobile has exceeded the use of desktops and laptops across the world.
6. Third-party integration support
Another very important feature that merchants should look for in an eCommerce solution is integrations with third party systems. As a merchant, you must ask yourself two questions:
- Can the integrated solution be executed within common tooling?
- Are the changes applied in real time or do they require manual refreshes to take effect?
Magento 2 seamlessly integrates with different native and third-party plugins. Many of the plugins are already available in the Magento 2 market. However, if you find any plugins missing, you can create your plugin from scratch and integrate it into your storefront to add more features. For example: for one of our clients here at Growisto, we integrated social media checkout for Facebook & Instagram on their website’s checkout page.
This seamless integration will help you and your developers too in saving a lot of time, effort and money and facilitate better eCommerce sites. Moreover, with Magento Marketplace, you can manage all the business functions of your eCommerce store such as shipping, taxation, multiple payment options, warehousing, etc. This is possible because Magento delivers APIs for easy integrations with third party applications such as payment processors, ERPs, CRMs, WMS, etc. As a Commerce Management Tool too, Magento 2 ranks highest among the various eCommerce suites such as BigCommerce, SAP, Oracle, Episerver, etc.
To summarise, Magento 2 provides a lot more control to the business users and personalization to the online shoppers. With a large variety of plugins, extensions, native features and themes, Magento 2 helps you build the best in class eCommerce websites tailored to suit your business quicker. Whether your business model is B2B or B2C, Magento’s impressive range of features and its ability to handle unlimited customizations to fit business needs makes Magento 2 a great choice for eCommerce website development.