Amazon Marketing

Listing Recommendations & Optimization

With shoppers becoming more brand agnostic and price-sensitive, differentiating your products from your competitors is becoming more critical now, than ever. We improve the organic ranking of products by curating creative, compelling and highly relevant content in key sections of your product listings. We use strategic and analytical tools that are primed to help you stand tall in a competitive marketplace.

Performance Analysis

Given Amazon’s dynamic algorithm, our operational specialists work hand-in-hand with you to make data-driven decisions. We analyze critical information (Sales, sessions, conversion, pricing, inventory, competition, ranking, CTR and indexing status) on an hourly/daily basis to discover meaningful insights, formulate strategies to boost sales, and identify new growth opportunities on Amazon.

Reviews, Ratings and Tags Optimization

Consider us as your go-to consultants for increasing your product visibility through tags and reviews. We develop streamlined processes to obtain tags like Amazon’s Choice, Best Seller etc and garner reviews via follow-up email campaigns (including email content optimization) that ultimately drive conversions. Our holistic approach helps you get your products noticed on Amazon’s massive and ever-growing catalog.

Sponsored Product Ads

We assist in the campaign set up & re-structuring, campaign budget allocation, product to keyword mapping, bid optimizations, spend analysis, inventory analysis for the campaigns, and new product launches.

Sponsored Brand Ads

As sponsored brand ad is one of the best ad types to increase brand awareness on Amazon, we assist in a goal-oriented campaign set up, tagline suggestions, product to keyword mapping, budget allocation, bid optimizations, and spend analysis.

Product Display Ads

We conduct extensive competitor analysis, and help in identification of relevant competitor products, campaign set up, taglines, descriptions, selection of appropriate target segments, budget allocation, bid optimizations, and spend analysis.

Amazon Storefront

With our specialized expertise, we work with you to develop a customised brand store. Amazon Storefront is a dedicated platform that takes customers away from the common search page to a specialized branded space purposefully built to connect with the consumers. Our in-house writers learn the brand voice, messaging and style in order to create engaging content that maximizes traffic to your product listing page.

Promotions Planning

Our integrated solutions allure consumers to click ‘add to cart’ right away. We craft and execute cutting-edge strategies by employing various attractive deals, coupons and other pricing promotions in a manner that gives you the biggest bang for your buck. Not just that, we also help brands leverage affiliate networks, social media, and off-Amazon ad networks to boost sales velocity and significantly capture market share.

Measurement and Optimization

We analyze week on week data to reduce the ACOS, increase the sales, raise alerts by monitoring the performance, and optimize the ROI.

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