Find out what buyers are looking for online, and identify a gap in the market. One of the best ways to do this is through manual research for trending ideas on Amazon (more on this below). For instance, when we simply search for “men’s tracksuits” on Amazon.com, there are about 4000 results; while when searched for “men’s track pants”, we are down to only 600 results. This is a very simplified example, but such small tricks can help you explore a category and then narrow it down to a niche.
Furthermore, when a product has many popular or highly searched for keywords, it is an indirect indicator of high purchase intent for the product on Amazon. For example, if the top 3-4 keywords for a product have about 100,000 monthly search volume each, then you know that the product is popular. However, always ensure that you strike a balance between high demand vs. intense competition in the product category.
Another way to identify in-demand products could be through Amazon’s Best Seller Rank. If you find a category that has only one product with a high BSR, while none of the others are best-sellers, this is not a positive sign. So, as a loose guideline, try to look for categories that have 3-4 best seller products on the first page. This indicates that the category is not dominated by a single seller or product.