Amazon listing optimization is the refinement of your Amazon product listings to increase product visibility and conversions. The first thing to be able to sell your product on Amazon is to ensure that customers land on your product page. This is done only through Amazon SEO and SEO Techniques. Optimized SEO strategies sway the Amazon ranking algorithm in favor of your products and improve their rankings in the search results. Based on your product details, reviews and ratings, the algorithm decides if your listing is relevant and delivers value to the customers.
While reviews and ratings are an ongoing process, product titles and descriptions always have a chance to be optimized to get the best possible results. As experts of Amazon marketing, we at Growisto, ensure that for every brand and product listing on Amazon we first begin by understanding your brand and your business goals. It is only when your business goals are clearly defined and aligned that we then find out the search terms of sets of keywords that your potential customers would use in order to find your product or similar competing products. Once this is done, we then begin the process of optimization where we optimize your entire product listing in a manner that boosts your sales and increases your profitability through Amazon while giving you an edge over your competitors. Broadly, our process consists of the following key aspects:
Implementing a targeted keyword strategy bridges the perception gap between your product offering and your target audiences’ requirement. When you rank higher on search results, you make it easier for your customers to find your product and increase your chance at a sale.
In an online platform, it sometimes becomes difficult to know what the consumer is actually looking for and what he/she likes or dislikes in a product. Understanding specifically what the customer is seeking, therefore, becomes highly crucial. This can be done through competitor analysis, customer reviews, and even through consumer forums studies.
The product title is the crown of your listing- must shine bright and high. We, therefore, ensure that it is optimized enough to drive maximum traffic and boost conversion rates. Being the first crucial piece of information that your potential customers interact with, it needs to be relatable, powerful and infused with relevant keywords in a way that it highlights all your product’s essential details and USP’s precisely.
Focusing on the buyer’s persona and category norms of Amazon, your bullet points in the product description must capture the product’s key features. It must highlight and celebrate the product’s distinctive offerings while keeping the content keyword-rich. We craft your copy diligently in bullet points to answer consumer-specific questions for an engrossing experience.
Image and A+ Content Recommendations
We can help you compass an extensive increase in conversions on your Amazon product listings. Through our recommendations on your Amazon Enhanced Brand Content, you can make your listings more memorable and ensure long-lasting engagement. Also, through A+ Content Recommendations, you can build trust and connect with your consumers to elevate your brand.