Product features are one of the most important elements of product listings. Some key tips to make your bulletin features informative, yet easy-to-digest are:
– Use of descriptive headers: This will help you capture the main idea of each product’s feature/benefit. Amazon shoppers might not go through your entire listing, therefore, it is helpful to start off each point with a header.
Also, keep your bullet points concise with only the most essential information, and include every feature that distinguishes you from your competitors to encourage quicker buying decisions.
– Creating buyer-persona-based content: Simply listing the features won’t make your listing attractive. Think like a customer to determine what is most important in terms of benefits and highlight that first. This is necessary to capture interest in the short attention span, communicate the product’s USP effectively, and provide relevant information without sounding like a product catalog to the reader.
– Go for content customization based on target audience: Once you understand your target demographic and focus your content on how your consumer would like to read it, you can also curate targeted content. We, at Growisto, analyze consumer demographics data, through the use of Amazon-specific tools like Brand Analytics, Amazon Pi, etc. This data, coupled with customer search/ keyword data, can give a lot of valuable insight into how your content strategy should be created.