Nobody would have been able to predict two decades ago that today, most people would be using small, handheld devices to access the world wide web and visit websites from across the globe. Today, more people prefer accessing websites on mobile than on desktop devices. Mobile internet has seen growth like never before, with mobile market share now standing at 52.88% compared to desktop at 47.39% (the rest going to tablets).
These statistics point towards one direction – the importance of mobile-optimized websites in today’s day and age. The need of the hour is more than just responsiveness (which is also an important factor, nevertheless). The users are looking for frictionless experience, optimized websites, and faster loading times – and only mobile optimization can successfully answer these challenges.
In this blog, we will explore mobile optimization strategies that help in boosting website conversions!