In an always-on world like ours, capturing market share from an ever-increasing smartphone audience becomes all the more important.
While a web-based store helps retailers reach a much broader audience on mobile, it is slow to load and less compatible with smaller-screen devices. Usually, websites only manage to convert 2.3% of visitors on mobile browsers. Meanwhile, apps result in 6% conversion rate, which is nearly 3 times those of mobile web (According to Forrester).
However, consumers only download and use mobile apps from brands with which they have regular interactions. Taking up memory on users’ devices, native apps see low adoption despite their high mobile performance. Plus, a fully-functioning native app requires a high development budget, as it takes extra time and effort to build and maintain.
So how do we address this problem? The answer is simple – Progressive Web App or PWA.
First things first, what is a PWA?
By bridging the gap between web and app, PWAs promise to drive strong revenue growth while eliminating the need to invest in expensive native apps for retailers. With PWAs, retailers can offer the same high-performing experience like native apps for growing mobile audience on web browsers. That’s the reason world-acclaimed brands such as AliExpress, Miles.com, Flipkart, Lancome, and others have already implemented PWAs.