With more and more customers choosing to shop online, the ability to use fitting rooms and try-on clothes is decreasing significantly. This has led to an increase in the usage of Augmented Reality (AR) and Virtual Reality (VR) by fashion eCommerce brands.
For instance, the ability to try-on clothes from the comfort of your house is going to be a new trend in the fashion eCommerce field. AR and VR give shoppers access to in-store experiences, which in turn contributes to the growth of the brand. Through these, the customers can superimpose clothing on themselves and assess size as well as fit. These services assist and persuade customers in case they are unsure of how a particular product would fit them. This will significantly enhance the user experience, retain existing customers and attract new ones.
Additionally, high return rate is one of the biggest problems of fashion eCommerce brands. AR will help in the reduction of return rates, by assisting customers in making more accurate purchases.
All in all, as technology and customer preferences continue to evolve at a breakneck speed, the fashion eCommerce industry is trying to adjust to it.