Trust is one of the most important aspects of eCommerce conversions. If your website is not deemed trustworthy by your customers, then it leads to low conversion rates, high bounce rates, and a high rate of shopping cart abandonment. According to a Salesforce Report, 95% of the customers are more likely to be loyal to brands they trust, while 92% of them are most likely to purchase additional products from trusted companies. Trust and credibility can be built across numerous different touchpoints throughout your website.
In this blog, we are going to discuss key ways to make your website more trustworthy and credible
According to a study by Statista (2017), about 50% of online buyers consider a website more reliable if a security badge or seal is displayed. Mentioning the security payment gateways in the footer of the site assures the customers about data safety. Add different types of security badges such as:
Social proofs are immensely important for home pages, as they set expectations, provide a comparison measure, reinforce your messaging, and verify your claims. Examples of social proof are:
The biggest fear that consumers have while shopping online is that the actual product will not match the one displayed online. To break this fear and present the product clearly, you can use the following tips:
Be transparent with your customers with regards to shipping details, delivery information, return and refund policies. All your company policies need to be visible and easily accessible so that interested users can find them quickly.
Your website will become more trustworthy and relevant with the availability of emotional triggers. They must be incorporated across all the sections of the website, from the homepage to the product page.
According to a report by Microsoft, 96% of the customers say that customer service is a crucial aspect in their choice of loyalty to a company. You must clearly display your customer service number on the website, and specify the timings for the same as well. Generally, 24/7 availability of customer service is preferred. However, that is practically difficult. So stay true to whatever timings you have mentioned on your website. You can also employ a live chat option on the website as many customers prefer to use the live chat option.
Physical addresses and contact details are the biggest proof of your existence, the availability of such information instills trust amongst the consumers. You can formulate a “Reach us” page on your website, wherein you display your contact details, email address, and office address. This will make the process of contacting you very seamless for the consumers. Many eCommerce companies shy away from showing their physical address on the About Us or Contact Us page. However, seeing a physical address gives a lot of comfort to the users.
All in all, building consumer trust through eCommerce websites can seem daunting, however, brands must rigorously focus on it to be successful. You need to look at the finer aspects of fostering a lasting relationship with your customers and then formulate an overall strategy. By using the aforementioned tips, you can create a credible eCommerce website and thereby remove multiple barriers to conversion.
