Since bulk purchases are a typical feature of B2B businesses, the eCommerce portals must have minimum order quantity thresholds specified for their products. The order will get placed or the item will be added to the cart only if the customer orders at least that specified minimum quantity. MOQs allow suppliers to increase their profits, while getting rid of more inventory faster.
For instance: You are selling tennis balls. For retail or B2C customers, you sell one pack for $15. For B2B customers, you sell the same pack for $8 with an MOQ of 100 packs.
Depending on the nature of your business, some of the features you can include on your B2B website could be:
i) Minimum order quantity for a specific product
ii) Minimum order amount for order eligibility
iii) Product multiples for items that are sold in cases, packs, pellets
You must also ensure that you communicate these limits clearly on your product pages, so that your customers are not disappointed if they fall under the threshold and start abandoning baskets and checkouts unnecessarily.