When running and managing an eCommerce website, the ultimate goal is to have more people purchase items from your virtual stock rooms. With the number of eCommerce players increasing day by day, today it is all about how differently you are able to let the customers know what you have in store for them. One of the most important sections of your eCommerce store in this regard is the category page.
The main purpose of your category page is product discovery. These pages need to have a well structured layout. The easier it is for a buyer to navigate through the category pages and find the product that they are looking for, the higher your conversion rates will be. Moreover, it is the category page that will also mostly get ranked in search engines like Google, Bing, etc. Therefore, it is highly important from both the customer’s perspective and SEO perspective.
In this blog, we will look at a gamut of elements and best practices that will help you build a solid category page on your eCommerce website: