Did you know that 4 out of 5 visitors only see the first 3 screenfuls of your homepage? That’s how important the front fold elements are! Place your most important and relevant elements and information like value proposition above the fold. Naturally, the biggest element on your homepage along with the elements on top of your homepage get the highest attention, so design accordingly!
All in all, an eCommerce Homepage has a variety of tasks to perform for its users, from helping people to find and buy products, to setting a tone of what they ought to expect from your brand further, and much more! At the same time, in doing so, it should be able to retain and convert more customers.
The elements above offer a list of the various features and best practices that can be included on your Homepage to kickstart conversions! The sequence of all these sections in the homepage can be tested, and moved up and down, in order to see what works best for your audience. We also recommend using A/B testing across the various individual elements to understand what makes your customers stick for more.