If your e-commerce website is built in Shopsite, there are some strong reasons why you should move it to Magento. Ever since COVID has hit the world, the need for scaling up your eCommerce operations has increased significantly. especially if you are looking towards eCommerce as an important business strategy and want to scale your business. While you have been working with Shopsite for several years, it is time to upgrade your website to a new platform that helps you resolve the challenges posed by Shopsite and enables you to get that growth you wanted.
Of all the e-commerce Content Management Systems (CMS) available in the market right now, Magento is most preferred among the businesses that are big or want to go big on eCommerce. In this article, we will look at the challenges faced while using Shopsite and the flexibility and scalability offered by the super popular e-commerce platform Magento.
1. Magento has a Larger Market share
There are only 1,447 websites that use Shopsite as per In contrast, Magento over 190,726 websites globally use Magento. This shows that businesses prefer Magento for building websites over Shopsite. Among the top 10K websites globally, only 1 website uses Shopsite while 225 websites use Magento. Among the top 100K websites globally, only 51 use Shopsite while 2,900 use Magento. This clearly indicates that Magento is far more popular than Shopsite.
2. Get Guidance from a Larger Community
In practice, you or your developer will face some problems while developing and maintaining the website. It is essential to have a large and expert community that helps in solving these problems. Shopsite does not have a dedicated community to help users troubleshoot these problems and frequently asked questions. Therefore, you are unable to catch up with the latest requirements in the e-commerce domain.
Magento is renowned for its remarkable community, which currently has more than 360,000 members to help users with their queries. You can also leverage their forums if your business needs a custom made extension from experts. Thus, using Magento helps you improve your website as per the latest market trends.
3. Build a well-structured website
Magento is an enhanced e-commerce platform, that follows a popular e-commerce structure to manage the product, category, customer, and order information. This helps brands in handling their business smoothly by managing their catalog, customer, and order very efficiently.
Regardless of the sheer number of products that you have or orders you may receive, Magento can withstand the load. It can invariably manage hundreds of thousands of individual products and orders.
Shopsite, on the other hand, is only limited to pages and products. It does not conform to a popular catalog structure, which is also crucial from an SEO perspective.
4. Search Filter
Shopsite supports a basic search filter, which is a standard functionality on all e-Commerce websites. In contrast, Magento provides features like advanced search filters, which can work wonders for your website by making the navigation process quite smooth for users.
5. Third-party Integration
Think of any third-party service such as payment, tax, shipping, marketing services, etc and it is likely an inbuilt module for the Magento will be available Magento is an open-source platform that enables plenty of customization and integration options. Integrating any third-party application with Magento becomes easier as thousands of modules for specific requirements are available. This also helps in customization of any inbuilt feature. By using Magento, you can integrate your website with 3rd parties such as Google Shopping, MailChimp, and many more.
Whereas the module developers for Shopsite are quite low. Therefore, for integrating several 3rd party modules with Shopsite you have to do everything on your own.
As an example, for taxation, Magento offers modules to integrate several services including Vertex, Avalara, Tax Jar, etc. Shopsite, in contrast, has modules only for integrating Avalara and Tax Jar.
6. SEO Friendly
Magento allows you to create SEO-friendly URLs and meta descriptions that help you improve your website’s rankability on the Google SERP (Search Engine Results Page). Another essential feature is that websites created using Magento are responsive. This means that they are easily accessible on desktops, tablets, mobile phones without hampering the user experience.
There is a variety of ready to use CSS customization options for your website designs. From the look and feel of the product to category configuration, everything can be customized with Magento. Customization helps build a unique website that stands out from your competitors and makes the customer journey effortless. There are a lot of free and paid themes available for this platform as well.
8. Customer Experience
With the powerful segmentation option, you can target customers based on their buying history. You can also run personalized coupons based on their order records. Magento CMS also offers one-page checkout so customers would be less likely to abandon their cart.
9. Page Builder CMS
Page Builder CMS makes it easy to create content-rich pages with custom layouts. Pagebuilder CMS is not updated in Shopsite, whereas in Magento, it is appropriately updated. You can enhance your visual storytelling and drive customer engagement to your website by merely switching to Magento.
Magento is definitely ahead of Shopsite for eCommerce and it is one of the most powerful CMS platforms out there. It ticks all the boxes – a massive community of people, SEO friendliness, customizability, and third-party integrations to help you conquer your next growth phase.
Growisto has built a strong expertise in migrating a Shopsite website to Magento. Contact us to take your eCommerce to the next level!