Being piggybacked upon can rarely be of advantage. It comes with many problems in the long run. You must keep a watchful eye on your listings and piggy backers. Here are some ways which can help you resolve your piggybacking issue.
Constantly monitor your listings: Keep an eye out for other sellers trying to claim to be selling your brand. Always check your sales volume; if there is a sudden dip, ensure the possibility of piggybacking and take action. Lastly, regularly check if your brand has the buy box.
Registering your brand with Amazon: Registered brands can raise concerns if resellers are selling the product at an unacceptably lower price or as cheap knockoffs. Such listings are quickly taken out of the equation by Amazon through their complaint handling mechanism that always favors the registered brands.
Display features of your brand clearly in the images: A clear display of the brand logo can help the customer distinguish the product clearly from counterfeit products. Also, watermarking the images used for display will help you keep fake and piggy backers away.
Ensure references to warranty: Clearly state that warranty will only be valid for purchase from you as a seller for your branded product and will not be valid for other sellers or resellers.
Brand Gating: Amazon allows private labels to gate their brands to protect them from counterfeits and third-party sellers. However, several hurdles are to be passed for the same, such as registering your product, having a trademark, setting up a website, and other features that support you to become a legitimate brand on Amazon. But, once this is done, complaints can be filed with Amazon with third-party sellers and counterfeits, and strict actions will be taken against the same.
All these pointers will help you prevent your listing from being hijacked. Although, what if you have already lost your buy box to your piggy backer? Don’t lose hope; you can still repossess it. Here are a few tips and tricks to help you do exactly that.