Technical Audit: Conducted a detailed technical audit to improve factors such as page speed, coverage issues, and internal linking
Page Optimization: Implemented on-page and off-page optimization. These included optimization of tags (title, meta, and H1), optimization of the content structure, modification of the call to action buttons to convert organic traffic into leads, and backlinking activities to increase the domain authority of the website in a competitive segment
Page Creation Suggestions: Suggested creation of new insurance pages such as life, car, and health insurance pages as well as non-core categories
Content Strategy: Conducted a detailed strategy for 3000+ keywords resulting in the creation of over 200 pages