The first question that you need to ask is “what could have gone wrong?” There could be multiple reasons for this to have happened. Many of which are less concerning than others. You must understand that Amazon is very stringent with its rules. Its policies are extensive and Amazon keeps amending them now and then. This builds up confusion upon interpretation and subjective analysis. The suspension could therefore also have resulted from mere negligence of their policies. But to resolve the situation, you must analyze your account and get to the root cause of it.
There are majorly four reasons for which Amazon suspends a seller account. These are:
Poor Metrics– In order to operate efficiently and successfully, Amazon advises to keep a healthy seller account. It maintains a hawk-eye on your order rate, pre-fulfillment cancel rate, late shipment rate, negative return feedback rate, late response rate, invalid rejection rate, etc. Your metrics should meet minimum defined criteria of Amazon. If not, no matter how long you have been with Amazon or how big your scale of operations are, your account could be suspended.
Complaints from customers- Highly unlikely but it is possible that Amazon would have received negative feedback from customers about your services and therefore suspended your account.To prevent this, make sure you provide a quality experience to your customers and avoid faulting on delivery, product quality and packaging.
Policy Violation– Amazon being the strict, devout disciplinarian, you must abide by all its rules and regulations. If you have been negligent about the same, Amazon could withhold your selling privileges.
Inauthentic Product- Amazon’s fulfillment centers use existing Universal Product Code (UPC) to identify amalgamated products routinely. Selling sticker-less and unnamed products can get you flagged. You must diligently ensure that your inventory is properly documented and labeled.
Once you have identified the fundamental cause of your Amazon account suspension, reviving it is just another step left. Worry not, it will not be an enormous task! Here’s how you can revive your account and restore your listings, however, every step requires some patience in order to restore your listings efficiently.