For an eCommerce website, discoverability and searchability are two major aspects that can severely impact conversions and overall sales. There are different kinds of users that visit an eCommerce site every day – one category contains visitors that know exactly what they are looking for; whereas, there is another category that will prefer to browse and consider different options. As such, sites need to give the consumers tools to search their product lists and strip out the items they are not interested in.
Optimized product filtering is always useful in both cases, even without the availability of extensive product lists. It helps the users to narrow down the specific product they are looking for and discover products that they might be interested in. When implemented properly, product filtering can increase eCommerce conversions by 26%.
In this blog, we are going to deep-dive into key practices for implementing optimized product filters: