After introducing free product listings, Google Shopping is now establishing its authority in the e-commerce market by introducing commission-free ‘Buy on Google’. In addition to facilitating smooth and speedy checkouts for customers, this new feature would help sellers reach a large consumer base. This allows sellers to get increased sales momentum without paying any commission. This update is expected to release first in the US, followed by international markets later this year and in 2021. In this article, we delve into the key benefits of this update, to help businesses make the most of it.
How will commission-free Google Shopping help sellers?
‘Buy on Google’ option provides a convenient option for customers to purchase their desired product directly from the search engine result page, without going to the seller’s website. The seamless customer journey provided by Google encourages customers to opt for Google Shopping, making it a prominent product search and purchase destination. With this update, both SMBs and big businesses can reach an increasing number of people online, effectively manage order and payment processes, and reap the benefits of third party integrations without paying any additional fees.
While ‘Buy on Google’ offers a great way to reach a larger set of audiences, businesses running an e-commerce store may face challenges in lead-generation through their website. Each sale through Google can be directly correlated to one more buyer not visiting your website. This would mean missing out on a plausible lead as customers tend to opt for exclusive mailing services or memberships when visiting your website. In such a scenario, while Google Shopping can help with accelerating your sales, it may hinder building a brand loyal audience.
In summary, this commission-free access to ‘Buy on Google’ presents a highly lucrative option for businesses to enter the Google Shopping landscape, if you haven’t already. With increased traffic, third party integration, streamlined order management, and seamless payment processing, this new release can prove to be beneficial for all the sellers in the market. For SMBs and businesses newly entering the e-commerce market, this update can be a major advantage to provide an initial push to your business.
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