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  • Date: 20 March, 2018
  • Category: Development, Saas, App
  • Client: Hanson Deck

Growisto built an SEO Strategy to help Turtlemint achieve growth in organic website traffic

Turtlemint - Logo
0 x
Monthly Traffic Increase in 1.5 years
0 x
Impressions/month Increase in 1.5 years

About the Client

Turtlemint is one of the biggest insurance players in India helping consumers identify and purchase the most appropriate insurance policy for them. It offers insurance across 4 key segments – life, health, car, and two-wheeler category

The Situation

Turtlemint wanted to develop and implement an SEO strategy to increase the monthly website traffic on its website. They wanted to achieve traffic growth in 4 key verticals – Car, Bike, Health, and Life Insurance segment, and in other non-core segments as well. The key problem to solve over here was to increase the website traffic in a highly competitive and saturated market

Our Expertise

Website Marketing – Build and implement an integrated digital marketing strategy to drive targeted audience to your website targeting core as well as non-core categories

The Solution

Technical Audit

Conducted a detailed technical audit to improve factors such as page speed, coverage issues, and internal linking

Page Optimization

Implemented on-page and off-page optimization. These included optimization of tags (title, meta, and H1), optimization of the content structure, modification of the call to action buttons to convert organic traffic into leads, and backlinking activities to increase the domain authority of the website in a competitive segment

Page Creation Suggestions

Suggested creation of new insurance pages such as life, car, and health insurance pages as well as non-core categories

Content Strategy

Conducted a detailed strategy for 3000+ keywords resulting in the creation of over 200 pages

Client Testimonials

“Working with Growisto has been an incredible experience. They quickly understood the insurance sector and the competitive landscape and delivered strategic inputs proactively that helped scale up organic growth on Turtlemint’s website. Over and above their methods, their stronghold lies in their highly capable and committed SEO team that is looking to consistently deliver growth!”

Sidharth Hampanavar – Senior Manager Digital Marketing, Turtlemint

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