In the last few years, we have seen Amazon emerge as the fastest growing eCommerce portal. With so many brands showcasing their products on this eCommerce platform, it was time for Amazon to come up with tools that give the sellers the means of understanding just how well their products are faring. Hence, Amazon launched Brand Analytics for all those sellers who are part of the Amazon Brand Registry Program. By getting first-hand, authentic data from Amazon, sellers can massively improvise their marketing and growth strategies.
Amazon Brand Analytics (ABA) is a powerful Amazon analytical tool to gain insights on how to plan strategies, campaigns and overall marketing activities. A lot of the data that sellers get with the help of this tool is specific to their brand, and there are also other data points that provide a bird’s eye view of category-wide data on Amazon.
In this blog, we will talk about some very useful strategies that you can plan and implement through the reports provided on ABA, to make your marketing efforts a complete hit!