PUMA is one of the largest global sports and fashion brands. It’s products include a wide range of footwear, apparel and other accessories, which are both sports and casual wear.
“We have worked with Growisto for Amazon marketing and the creation of business intelligence dashboards. Their extensive e-commerce expertise, coupled with an “always on their toes” approach is why they’re a class apart. I would strongly recommend working with them if you are looking for a structured approach to scale your Amazon business.”
– Aniket Madhogaria, Head – Online Demand, PUMA
PUMA wanted to optimize product listings of >15,000 SKUs as well as increase revenue and organic visibility.
Our team worked meticulously to figure out the target areas and created a step-by-step roadmap to improve them:
Automation Tool Development: Developed a customized automation tool for recurring content optimization that caters to the wide catalog and serves its seasonal nature
Keyword Diversification: Deployed attribute-specific keyword diversification to drive visibility for mid-performers
Brand Gating: Introduced brand gating using low performers on top listings
Review Mail Campaign: Launched review mail campaigns with tailored messaging to garner higher reviews and drive cross-promotion
