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Major FMCG Retailer Observes 192% Increase in Non- Branded Clicks

The portal sells products of 50+ brands directly to customers through D2C

“Growisto has been a valuable technology partner for Future pay. Their expertise in the eCommerce technology space is amazing! The proactivity and dedication with which they work is really commendable. The team is very responsive and has good problem-solving skills”


–  Vivek Biyani, Director and Co-Founder, Carrot


Increase relevant organic non-brand traffic on the website by optimizing existing pages, building backlinks and improving the technical health of the website


Conducted a detailed technical audit to improve factors such as page speed, coverage issues, and website parameters

Optimized title tags, meta descriptions and H tags of brand pages and top product pages to improve ranking and increase organic traffic. This helped the website to rank in top 5 for important brand keywords like vwash, surf excel, kissan, lux, dove, etc.

Based on data and business relevance, identified the brand and product pages for link building to improve domain authority of the website to help those pages rank better for relevant keywords

Key Highlights

  • Middleware built in a manner to support multiple omni-commerce platforms for managing the white label loyalty program
  • Implemented loyalty points redemption through coupons and gift cards to handle both Shopify and Shopify Plus stores
  • Public Shopify app that links to the wallet, allowing users to earn and burn cash on brand website
  • Overwriting some important CTAs for enhancing user experience and improving conversion
  • Implemented single sign-in for users coming through mobile app for better user experience
  • Mobile OTP based login and sign up for users
  • Marketing features implemented for better user conversion on brand website:
    • Highlighting potential cashback
    • Highlighting discounted price due to the existing cashback
    • Convenient onboarding and linking of user wallets
  • Additional features such as transaction history, ways to earn and burn, upcoming cashback, etc. implemented for enhanced user engagement
  • Implementation of user tracking for segregating the organic users from the users coming through the mobile app for advanced analytics
  • Technology stack used are Typescript REACT JS, Typescript Node JS, Shopify Polaris, Shopify Liquid, GraphQL, Postgres SQL, GCP, Sentry, Pubsub, and many more

Business Impact

0 %
Increase in Non- Branded Clicks In 4 months
> 0 %
core business keywords started ranking in top 10 results on Google SERP in 4 months
0 %
Increase in Impressions in 4 months

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