PUMA optimizes product listing and achieves revenue growth using Growisto's Amazon Marketing Strategy

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Revenue growth in 5 months
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32% Increase in reviews for top selling SKUs
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Content optimized using AI Tool

About the Client

PUMA is one of the largest global sports and fashion brands. It’s products include a wide range of footwear, apparel and other accessories, which are both sports and casual wear

The Situation

PUMA wanted to optimize product listings of >100,000 SKUs, stabilize MOM revenue post growth phase and boost organic visibility of mid-performing products

Our Expertise

Amazon Marketing – Growisto leverages technology to monitor user search patterns and provide data-driven customer-centric solutions to scale up Amazon business globally

The Solution

Automation Tool Development

Developed a customized automation tool for recurring content optimization that caters to the wide catalogue and serves its seasonal nature

Keyword Diversification

Deployed attribute specific keyword diversification to drive visibility for mid-performers

Brand Gating

Introduced brand gating using low performers on traffic driving listings

Review Mail Campaign

Launched review mail campaigns with tailored messaging to garner higher reviews and drive cross- promotion

Client Testimonials

“We have worked with Growisto for Amazon marketing and the creation of business intelligence dashboards. Their extensive e-commerce expertise, coupled with an “always on their toes” approach is why they’re a class apart. I would strongly recommend working with them if you are looking for a structured approach to scale your Amazon business.”

Ankit Madhogaria, Head – Online Demand, PUMA India

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Our Locations

United States

 

New York
99 Wall Street #1980
New York, NY 10005 

India

Navi Mumbai
Akshar Blue Chip IT Park, 4th Floor, Turbhe MIDC, Navi Mumbai, 400705
 
Mumbai
Plot No. D-5 Road No. 20, Marol MIDC, Andheri East, Mumbai, 400069
 
1st & 2nd Floor, Kagalwala House, Bandra Kurla Complex, Santacruz East, Mumbai, 400098
 
Gurugram
Building Number 145, Sector 44 Rd, Sector 44, Gurugram, 122003