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PUMA optimizes product listing and achieves revenue growth using Growisto's Amazon Marketing Strategy

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Revenue growth in 5 months
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32% Increase in reviews for top selling SKUs
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Content optimized using AI Tool

About the Client

PUMA is one of the largest global sports and fashion brands. It’s products include a wide range of footwear, apparel and other accessories, which are both sports and casual wear

The Situation

PUMA wanted to optimize product listings of >100,000 SKUs, stabilize MOM revenue post growth phase and boost organic visibility of mid-performing products

Our Expertise

Amazon Marketing – Growisto leverages technology to monitor user search patterns and provide data-driven customer-centric solutions to scale up Amazon business globally

The Solution

Automation Tool Development

Developed a customized automation tool for recurring content optimization that caters to the wide catalogue and serves its seasonal nature

Keyword Diversification

Deployed attribute specific keyword diversification to drive visibility for mid-performers

Brand Gating

Introduced brand gating using low performers on traffic driving listings

Review Mail Campaign

Launched review mail campaigns with tailored messaging to garner higher reviews and drive cross- promotion

Client Testimonials

“We have worked with Growisto for Amazon marketing and the creation of business intelligence dashboards. Their extensive e-commerce expertise, coupled with an “always on their toes” approach is why they’re a class apart. I would strongly recommend working with them if you are looking for a structured approach to scale your Amazon business.”

Ankit Madhogaria, Head – Online Demand, PUMA India

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