Listing Recommendations & Optimization
Optimize product listing content such as title, product description, EBC, A+ content, images, bullet points, and backend search terms to improve product discovery for relevant queries and achieve higher ranking.
Analyze critical business data such as sales, sessions, conversion, pricing, inventory, competition, listing details, ranking, CTR and indexing status on hourly/daily basis. Derive strategies leading to a boost in sales from existing products as well as identification of new growth opportunities.
Reviews, Ratings and Tags Optimization
Optimize the process of garnering reviews via follow-up email campaigns which includes email content optimizations. Strategize to get various tags such as Amazon Choice, Best Seller, etc., to improve conversion.
Build customized storefront on Amazon that shows all products at one place in interactive ways to increase sales from the storefront. Off-Amazon campaigns on storefront are run to further boost sales.
Plan promotional activities such as deals, coupons and pricing promotions. Execute external marketing initiatives such as affiliate, social media and off-Amazon ad networks thereby increasing sales velocity and gaining higher market share.